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Split into 4 payments of $130.0 with Afterpay
Craft a hat entirely your own.
The Custom Hat Experience is a private Virtual Design Session where you collaborate with PHYLLi to design a one of a kind hat, handcrafted in regional Australia and made exclusively for you.
The Foundation
Your Custom Hat Experience includes:
- Premium felt or Panama
- Crown shape and brim width of your choice
- Classic ribbon band
- 100% silk lining and leather sweatband
- Personalised name stamping inside
Custom trims and specialty detailing are selected during your consultation and priced individually.
Custom Trimmings & Detail
During your appointment, your hat can be elevated with:
- Vintage and collector ribbon bands
- Silk and suede wraps
- Hand stitching and darning
- Personalised branding
- Brim trim and stitching
- Feather detailing
- Charm clusters and hat jewellery
Customised trimmings range from $20 to $699 depending on materials and detail.
Most Custom Hats range between $750-$1,200 depending on detailing.
How it works
- Purchase your Custom Hat Base
- Submit your Virtual Design Session request via our Contact Form and we will personally confirm your appointment
- Finalise trims and detailing
- Your hat is handcrafted and delivered in a travel hat box
Appointment & Terms
- Virtual Design Sessions are 90 minutes per hat
- Additional time is charged at $100 per hour
- All custom pieces are final sale
- Production timelines confirmed during consultation
Customise my hat
Sizing
Add 1cm to your head measurement to determine your correct hat size.
For example, a 57cm head measurement wears size 58 hat.
The leather sweatband will gently mold to your head over time. Hats do not stretch.
Unsure about your measurement? Visit our Hat Sizing Guide for detailed measuring instructions and fit advice. Your size will be confirmed with you during your Virtual Design Session after purchase.
Returns & Exchanges
All sales are final. As each piece is handcrafted to order or produced in limited quantities, we are unable to offer returns or exchanges.
For detailed measuring guidance, refer to our Hat Sizing Guide. Your size and style are then confirmed during your Virtual Design Session before your hat goes into production.
Not confident on size or style? Chat with us before you order using the chat icon below.
FIT GUARANTEE
Complete your Virtual Design Session with PHYLLi at the time of your order and your fit is guaranteed. In the event that your hat size or shape is not correct, PHYLLi will resize or reshape at no charge. Conditions apply.
Have a quick question about fit or style? Chat with us before you order using the chat icon below.
FAQs
WHAT IS THE CUSTOM HAT EXPERIENCE?
A private Virtual Design Session where you collaborate directly with hatmaker Laura Hall to design a one of a kind hat, handcrafted in our studio in regional Australia and made exclusively for you.
Are PHYLLi Hats made in Australia?
Yes. Each PHYLLi hat is handcrafted in our studio in regional Australia by hatmaker Laura Hall using premium western weight rabbit felt imported from Europe, or handwoven panama straw sourced from Ecuador.
WHAT MAKES PHYLLi DIFFERENT FROM OTHER HAT BRANDS?
Every PHYLLi hat is blocked, shaped and trimmed by hand by hatmaker Laura Hall in our studio in regional Australia. Each hat is made individually using time-honoured hat making practices, not mass produced in a warehouse.
WHAT IS INCLUDED IN THE BASE PRICE?
The base price from $520-$590 includes your choice of premium felt or panama base, crown shape and brim width, classic ribbon band, 100% silk lining and leather sweatband, and personalised name stamping. Custom trims and specialty detailing are selected during your consultation and priced individually.
HOW MUCH DOES A CUSTOM HAT COST IN TOTAL?
Most custom hats range between $750 and $1,200 depending on detailing. Custom trimmings range from $20 to $699.
HOW DOES THE PROCESS WORK?
Purchase your hat base, submit your consultation request via the Contact Form, and we will confirm your session. Trims and detailing are finalised during your 90 minute virtual appointment. Your hat is then handcrafted and delivered in a travel hat box.
ARE CUSTOM HATS FINAL SALE?
Yes. All custom pieces are final sale. Production timelines are confirmed during your consultation.
How should my hat fit?
Your hat should feel secure without pressure. Add 1cm to your head measurement to determine your size (eg. 57cm = size 58). The leather sweatband will gently mould to your head with wear. Hats do not stretch.
Unsure about your measurement? Visit our Hat Sizing Guide for detailed measuring instructions and fit advice.
How do I travel with my hat?
Each hat is delivered in a travel hat box for protection and storage. For extended travel, we recommend using a purpose-designed travel case to protect the crown and brim.
HOW DO I CARE FOR MY HAT?
PHYLLi hats are crafted from premium natural materials that reward proper care. Store your hat upright in the box provided, away from direct sunlight, heat, and pressure. For full care instructions, visit the Customer Care page.
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THE PHYLLI DIFFERENCE




