Login

Country

Cart

Your cart is empty

Article: TOYOTA | TCMF Hat Party

PrevNext
Close-up of Phoebe Burgess in a felt hat with silk hat band at the Tamworth Country Music Festival hat party.

TOYOTA | TCMF Hat Party

💫 Oh What A Feeling ✨

On Saturday, for day two of Tamworth Country Music Festival, I ventured up the road to Goonoo Goonoo Station for a very special client - Toyota!

It’s always such a joy to travel for Hat Parties, but this one was special for a few reasons (not just because of the Land Cruiser Prado I drove up in 🚘).

In support of Toyota’s TCMF charity partner - Lifeline Australia, proceeds of each Toyota hat pin sold throughout the festival head directly back into the Lifeline New England centre, providing a fabulous support for individuals of our local community.

This year, as a fun way to promote just how special each of the 6 Limited Edition pins are, we threw a hat party for Toyota’s friends of the brand, allowing each participant to customise their very own PHYLLi hat.

To say i was excited to see a few familiar faces in the room would be an understatement. Joining the Toyota group were long time PHYLLi gals, Emma Hawkins and Phoebe Burgess. The girls unwavering support over the years has been invaluable, I am so grateful to have them rocking their PHYLLi’s everywhere they go, they are just the very best.

Whilst I have held more hat parties than I can count, I don’t think any two parties have ever been the same. To see a room full of creatives dive in and really embrace the customisation process filled my heart with so much joy.

What a way to kick start 2024!

Enjoy the images below, as you’ll see, it was the very best day.

Love from Laura xx

Group of smiling Toyota Ambassadors in wide brim felt hats posing at the Goonoo Goonoo Station hat party

 

Exterior view of Goonoo Goonoo Station with rustic stone and red brick architecture, surrounded by green hedges

 

Close-up of a table filled with handmade PHYLLi Designs felt hats in natural tones ready for customisation

 

Note from Laura at PHYLLi Designs alongside a spool of colourful sari silk, welcoming a guest to the hat party

 

Smiling Phoebe Burgess in linen dress holding a custom felt hat with layered silks at the Toyota hat party

 

Hands threading charms onto suede string during the hat customisation experience at the PHYLLi Designs event

 

Man in dark shirt trying on a cowboy hat while holding another custom felt hat in hand

 

Close-up of hands adding feathers and trims to a custom felt hat at the PHYLLi Hat Bar

 

Young woman smiling in a camel felt hat and statement shorts in front of PHYLLi Designs hat boxes

 

Hands holding silk ribbon options on a custom hat

 

Smiling man in a custom PHYLLi felt hat surrounded by friends at the Toyota TCMF Hat Party

 

Woman carefully tying a ribbon band around a hat at the TCMF custom hat experience

 

Close-up of hands holding a Tamworth Country Music Festival enamel pin with a kelpie dog and number plate reading “TMWTH 52” - a unique Australian festival memento

 

Brunette woman working on a hat design, surrounded by silk trims

 

Two women at the hat bar smiling with their custom PHYLLi felt hats

 

Two friends laughing while wearing their custom hats at the PHYLLi hat party experience

 

Final group shot of attendees with their custom hats

 

A guest admiring her hat adorned with silks, suedes and feathers at the Tamworth hat party
Detailed shot of feather and silk trimming on a completed felt hat during the event

 

View of the hat customisation table with vibrant trims and custom hat bases

 

A wide view of the completed PHYLLi hats during the Toyota-sponsored event

 

Tamworth-themed enamel pins, including red TMWTH-52 dog badge

Written by Laura Hall

Leave a comment

This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.

All comments are moderated before being published.

Read more

Edwina Tops-Alexander interviewing Elsa Pataky both wearing their PHYLLi Designs custom panama hats at Magic Millions Polo Event 2023

Magic Millions | PHYLLi Hat Bar

In January 2023, we were beyond excited to venture from PHYLLi HQ, to the glitz and glamour of the Gold Coast for the Magic Millions Carnival.  At the request of Katie Page Harvey, we had the most ...

Read more
Australian outback inspired promotional artwork announcing PHYLLi’s showcase at New York Fashion Week with WeWearAustralian, February 7-9

NYFW | PHYLLi with WeWearAustralian

We’re taking PHYLLi to the world! As part of the WeWear Australian NYFW Collective, we’re showcasing our signature handcrafted hats at New York Fashion Week alongside 13 pioneering Australian brand...

Read more

Image with text overlay

Add your own custom content to give more information about your store, availability details...