NYFW | PHYLLi with WeWearAustralian

Australian fashion is making waves at New York Fashion Week (NYFW), and PHYLLi is front and centre.

As part of the WeWearAustralian NYFW Collective, we’re showcasing our handcrafted designer hats alongside 13 other pioneering Australian brands in a high-profile activation from Feb 7-9, that puts Australian fashion on the global stage.

Why New York Fashion Week?

New York is one of the world’s fashion capitals, setting trends that ripple across the industry. Being part of this exclusive showcase means PHYLLi will introduce our luxury Australian hats to international buyers, stylists, and media. It’s an opportunity to highlight the artistry, craftsmanship, and unique design philosophy behind our brand.

Hosted by WeWearAustralian and proudly supported by Australia Post, this initiative champions the best in independent Australian fashion—a movement that’s all about conscious design, sustainable craftsmanship, and pushing creative boundaries.

PHYLLi: Australian-Made Hats with Global Style

PHYLLi redefines the art of hat-making with timeless, heirloom-quality pieces. Inspired by the country’s sweeping landscapes and rich traditions, each design preserves the craftsmanship of generations past while embracing a modern, sustainable approach. More than just an accessory, every PHYLLi hat is a story - made by hand, designed to be cherished, and destined to be passed down.

At NYFW, we’ll be showcasing some of our most coveted styles, celebrating the fusion of high-fashion hats and effortless Australian cool. Can’t make it to New York? We’ve curated a special NYFW PHYLLi Collection featuring our most stylish hats for women and men, available to shop online now.

What is WeWearAustralian?

The WeWearAustralian initiative supports and promotes Australian designers, shining a spotlight on homegrown talent while advocating for sustainability and ethical fashion. This NYFW activation is all about showcasing the diversity and innovation of Australian luxury fashion to the world.

For more behind-the-scenes moments, exclusive coverage, and updates from PHYLLi at New York Fashion Week, stay tuned!

NYFW Retail Activation: 

February 7-9 / 11am-6pm daily

576 Hudson Street, West Village NEW YORK

Digital Activation:

January 31 - February 28

WeWearAustralian: showroom-x.com

→ Learn more about WeWearAustralian and the brands we’re featuring along side here: Showroom-X WeWearAustralian