About PHYLLi
Transcending trends, PHYLLi Designs is timeless style, personified.
Founded by hatter, Laura Hall, each PHYLLi hat is wearable storytelling; art made accessible and luxury manifest as a practical, unsurpassed accessory.
Handcrafted from premium European felt and lined with designer silk, Laura follows the indelible path of traditional hatters carved from centuries of dedicated craftsmanship – curating a product that is elevating Australian daily headwear.
The luxe finishing touches have been procured from around the world; from Japanese grosgrain and distressed sari silks sustainably sourced from India to native bird feathers found and posted to the PHYLLi studio from across Australia.
Pushing back against the consumptive landfill of fast fashion, PHYLLi Designs offer bespoke accessories to last a lifetime, gathering stories and adventures alongside the wearer. Imbued with inspiration from the natural world, each hat is reminiscent of the Australian landscape which inspires Laura’s craft; from the flashing sapphire of the rainbow lorikeet and dusty pink breast of the galah, to the shifting azure coastline and ochre soils of the desert’s heartland.
Each hat is handmade by the growing team working from PHYLLi’s vibrant flagship store and production studio in Scone, a small country town in New South Wales’ Upper Hunter region. The horse capital of Australia, Scone is surrounded by some of Australia’s leading thoroughbred properties, with the name PHYLLi paying homage to both Laura’s middle name – Phyllis – and the young female foal, the exquisitely formed filly.
The PHYLLi team offer an unprecedented retail experience that aims to inspire and excite, deeply resonating with the famous heads that sport the designs including Elsa Pataky, Delta Goodrem and Matt and Lucy Damon. The ready to wear collection can be customised with the wearer’s sentimental touches to really tell a life story, creating a personal, generational heirloom accessory. For a truly unique experience, PHYLLi also offer hat parties – both virtual and in person – for an unforgettable creative immersion in a group setting.